Skip to content
About Eloria

A studio devoted to considered living

The Austin-based studio of designer Shazalynn Cavin-Winfrey, creating deeply personal, story-driven luxury residences across the country.

Inside the studio — a considered, material-rich interior
The Studio

The client's life is always our north star

Shazalynn Cavin-Winfrey is a designer, tastemaker and storyteller with more than 25 years of experience creating homes centered entirely around the people who live in them. Rooted in the Southwest and trained at the University of Texas, the Culinary Institute of America and Parsons School of Design, she brings an uncommon fluency in art, food, architecture and living to every project.

Being Southern, Shazalynn loves a good story — and she treats storytelling as an art form, weaving each client's history and passions into their rooms. The studio listens first and designs second, believing a centered home is the foundation for a rewarding life.

  • 25+ years of residential design experience
  • AD PRO Directory designer, recognized by Architectural Digest
  • Featured on the covers of House Beautiful, Veranda & Luxe
Shazalynn Cavin-Winfrey

Founder & Principal Designer

0+

Years of experience

0+

Signature residences

0+

States, coast to coast

0

National magazine covers

Why SCW

Personal by design, from first listen to final layer

Every SCW interior begins with your story — then becomes a fully realized home that is collected, layered and unmistakably yours.

We listen first

The client's life is our north star. We learn your history and passions before a single fabric is chosen.

Story woven throughout

Being Southern, we love a good story — and we impart yours into every room, from art to millwork.

Collected, not decorated

Layered color, pattern and antiques create rooms that feel gathered over a lifetime, never staged.

Full-service, coast to coast

From Austin to the Eastern Shore, we manage design, sourcing and installation end to end.

How We Work

From your story to a home fully realized

A thoughtful, personal process — as much about understanding you as it is about the design itself.

  1. 01

    Listen & Discover

    We start with your life: how you live, what you love and the story you want your home to tell.

  2. 02

    Concept & Palette

    Layouts, color, pattern, art and finishes come together into a scheme that is unmistakably yours.

  3. 03

    Source & Commission

    We curate antiques and original art and commission custom furnishings, millwork and window treatments.

  4. 04

    Install & Reveal

    White-glove installation and layered styling reveal a home that feels collected, complete and lived-in.

Our People

The studio behind every story

Shazalynn Cavin-Winfrey — Founder & Principal Designer

Shazalynn Cavin-Winfrey

Founder & Principal Designer

Taylor Moore — Lead Designer

Taylor Moore

Lead Designer

Laura Covert — Operations

Laura Covert

Operations

Jenny Butterworth — Project Details

Jenny Butterworth

Project Details

Recognition

Featured coast to coast

  • 2023

    AD PRO Directory Designer

    Architectural Digest

  • 2021

    Cover Feature

    Veranda

  • 2019

    Cover Feature

    House Beautiful

  • 2018

    Cover Feature

    Luxe Interiors + Design

  • 2016

    Home Feature

    Traditional Home

  • 2015

    Home Front Guest Designer

    The Washington Post

Begin your project

Let's tell the story of your home

Share your space and your story with us. We'd love to learn how you live and design a home that reflects it.